Greetings in business communication are important because they:

  • Build rapport and create a positive atmosphere.
  • Show respect for others involved.
  • Establish professionalism and adherence to etiquette.
  • Set the context for the conversation.
  • Demonstrate cultural sensitivity in a global business environment.
  • Enhance communication efficiency by signalling the start of a conversation.

In summary, greetings are crucial for establishing a positive, respectful, and efficient environment for effective business communication.